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PRIVACY STATEMENT AND TERMS OF USE
The Loft Warehouse Corp. And Privacy


Because this Web site wants to demonstrate its commitment to our users' privacy.


1. What personally identifiable information The Loft Warehouse Corp. collects.
2. What personally identifiable information third parties collect through the Web site.
3. What organization collects the information.
4. How The Loft Warehouse Corp. uses the information.
5. With whom The Loft Warehouse Corp. may share user information.
6. What choices are available to users regarding collection, use and distribution of the information.
7. What types of security procedures are in place to protect the loss, misuse or alteration
of information under The Loft Warehouse Corp. control.
8. How users can correct any inaccuracies in the information.

If users have questions or concerns regarding this statement, they should first contact by E-Mail or
call +1(313)658-6400 .
Information Collection and Use
Information Collection The Loft Warehouse Corp.
is the sole owner of the information collected on http://www.theloftwarehouse.com.
The Loft Warehouse Corp. collects information from our users at several different points on our Web site.

Orders
We request information from the user on our order form. A user must provide contact information
(such as name, email, and shipping address) and financial information
(such as credit card number, expiration date). This information is used for billing purposes and to
fill customer's orders. If we have trouble processing an order,
the information is used to contact the user.
The information provided to us will be kept for accounting purposes, to validate technical support
requests, to keep you abreast with new product infomration and to ensure that any goods ordered from
us, for delivery by postal services, is properly addressed and labelled.


Profile
We store information that we collect through log files, and/or third parties to create a profile of
our users. A profile is stored information that we keep on individual users that details their viewing
preferences. Consequently, collected information is tied to the users personally identifiable information
to provide offers
and improve the content of the site for the user.
This profile is used to tailor a user's visit to
our Web site, and to direct pertinent marketing promotions to them.
We do not share your profile with other
third parties.

Cookies

A cookie is a piece of data stored on the user's computer tied to information about the user.
[Usage of a cookie is in no way linked to any personally identifiable information while on our site.] We use [both]
session ID cookies [and] persistent cookies. For the session ID cookie, once users close the browser, the cookie
simply terminates. A persistent cookie is a small text file stored on the user's hard drive for an extended period of
time. Persistent cookies can be removed by following Internet browser help file directions.
Some of our business partners use cookies on our site (for example, advertisers). However, we have
no access to or control over these cookies, once we have given permission for them to set cookies for advertising.

Third Party Advertising

This privacy statement covers the use of cookies by http://www.theloftwarehouse.com only and does
not cover the use of cookies by any advertisers.

Log Files

Like most standard Web site servers we use log files. This includes internet protocol (IP)
addresses, browser type, internet service provider (ISP), referring/exit pages, platform type,
date/time stamp, and number of clicks to analyze trends, administer the site, track user's movement
in the aggregate, and gather broad demographic information for aggregate use.
IP addresses, etc. are not linked to personally identifiable information.


Communications from the Site


Special Offers And Updates
We send all new customers a welcoming email confirming their purchase details.

Established members will occasionally receive information on products, services,
special deals, and a newsletter. Out of respect for the privacy of our users we
present the option to not receive these types of communications as part of each E Mail.

Newsletter

If a user wishes to subscribe to our newsletter, we ask for contact information such

as name and email address. Out of respect for our users privacy we provide a way to opt-out
of these communications. Please see the Choice and Opt-out sections.

Service Announcements

On rare occasions it is necessary to send out a strictly service related announcement. For instance,

if our service is temporarily suspended for maintenance we might send users an email. Generally,
users may not opt-out of these communications, though they can deactivate their account. However,
these communications are not promotional in nature.

Customer Service

We communicate with users on a regular basis to provide requested services and in regards
to issues relating to their account we reply via email or phone, in accordance with the users
wishes.


Sharing


Legal Disclaimer

Though we make every effort to preserve user privacy, we may need to disclose personal information

when required by law wherein we have a good-faith belief that such action is necessary to comply
with a current judicial proceeding, a court order or legal process served on our Web site.
Aggregate Information (non-personally identifiable)
We do not share aggregated demographic information with our partners and advertisers.


Third Party Intermediaries
We use an outside shipping company to ship orders, and a credit card processing company to bill
users for goods and services. These companies do not retain, share, store or use personally
identifiable information for any secondary purposes.

Service Providers

We partner with other third parties to provide specific services. [For example, Video E Mail]
When the user signs up for these particular services, we share names, or other contact information
including purchases name, address and contact details (we do not share credit card or other
financial infomration) that is necessary for the third party to provide these services. These third
parties are not allowed to use personally identifiable information except for the purpose of
providing these services.

Business Transitions

In the event The Loft Warehouse Corp. goes through a business transition, such as a merger, being
acquired by another company, or selling a portion of its assets, users' personal information will,
in most instances, be part of the assets transferred. Users will be notified via email or a
prominent notice on our Web site for 30 days prior to a change of ownership or control of their
personal information. If as a result of the business transition, the users' personally identifiable
information will be used in a manner different from that stated at the time of collection they will
be given choice consistent with our notification of changes section.

Choice/Opt-out

Our users are given the opportunity to 'opt-out' of having their information used for purposes not
directly related to our site at the point where we ask for information. For example, our order form
has an 'opt-out' mechanism so users who buy a product from us, but don't want any marketing
material, can keep their email address off of our lists.Users who no longer wish to receive our
newsletter and promotional communications may opt-out of receiving these communications by replying
to unsubscribe in the subject line in the email or email us at info@theloftwarehouse.com.
We also offer an opt-out mechanism on each E Mail that we send out.

Links

This Web site contains links to other sites. Please be aware that we, The Loft Warehouse Corp., are
not responsible for the privacy practices of such other sites. We encourage our users to be aware
when they leave our site and to read the privacy statements of each and every Web site that collects
personally identifiable information. This privacy statement applies solely to information collected
by this Web site.

Surveys [& Contests]

From time-to-time our site requests information from users via surveys or contests. Participation in
these surveys or contests is completely voluntary and the user therefore has a choice whether or not
to disclose this information. The requested information typically includes contact information
(such as name and shipping address), and demographic information (such as zip code). Contact
information will be used to notify the winners and award prizes. Anonymous survey information will
be used for purposes of monitoring or improving the use and satisfaction of this site. Users'
personally identifiable information is not shared with third parties unless we give prior notice and
choice. Though we may use an intermediary to conduct these surveys or contests, they may not use
users' personally identifiable information for any secondary purposes.

Tell-A-Friend

If a user elects to use our referral service for informing a friend about our site, we ask them for
the friend's name and email address. The Loft Warehouse Corp. will automatically send the friend a
one-time email inviting them to visit the site. The Loft Warehouse Corp. stores this information
for the sole purpose of sending this one-time email. The friend may contact
http://www.theloftwarehouse.com to request the removal of this information from our database.

Security

This Web site takes every precaution to protect our users' information. When users submit sensitive
information via the Web site, their information is protected both online and off-line.

When our registration/order form asks users to enter sensitive information
(such as credit card number and/or social security number), that information is encrypted and is
protected with the best encryption software in the industry - SSL. While on a secure page, such as
our order form, the lock icon on the bottom of Web browsers such as Netscape Navigator and Microsoft
Internet Explorer becomes locked, as opposed to un-locked, or open, when users are just 'surfing'.

While we use SSL encryption to protect sensitive information online, we also do everything
in our power to protect user-information off-line. All of our users' information, not just the
sensitive information mentioned above, is restricted in our offices. Only employees who need the
information to perform a specific job (for example, our billing clerk or a customer service
representative) are granted access to personally identifiable information. Our employees must use
password-protected screen-savers when they leave their desk. When they return, they must re-enter
their password to re-gain access to user information. Furthermore, ALL employees are kept up-to-date
on our security and privacy practices. Every quarter, as well as any time new policies are added,
our employees are notified and/or reminded about the importance we place on privacy, and what they
can do to ensure our users' information is protected. Finally, the servers that store personally
identifiable information are in a secure environment, in a locked facility.
If users have any questions about the security at our Web site, users can send an email
to info@theloftwarehouse.com

Supplementation of Information
In order for this Web site to properly fulfill its obligation to users it is necessary for us to
supplement the information we receive with information from 3rd party sources.

Enhancement of Marketing Profile
We purchase third party marketing data and add it to our existing user database to better target
our advertising and provide pertinent offers we think our users would be interested in.
We use this information to enhance or overlay the 'profile' of individual users. This aggregate
marketing data is therefore tied to the users' personally identifiable information.
See also the 'Profile'.

Correcting/Updating/Deleting/Deactivating Personal Information
If a user's personally identifiable information changes (such as zip code, phone, email or postal
address), or if a user no longer desires our service, we provide a way to correct, update or
delete/deactivate users' personally identifiable information. This can usually be done by
emailing our Customer Support at info@theloftwarehouse.com


Notification of Changes
If we decide to change our privacy policy, we will post those changes to this privacy statement,
the homepage, and other places we deem appropriate so our users are always aware of what information
we collect, how we use it, and under what circumstances, if any, we disclose it. We will use information in
accordance with the privacy policy under which the information
was collected.
If, however, we are going to use users' personally identifiable information in a manner different
from that stated at the time of collection we will notify users via email. Users will have a
choice as to whether or not we use their information in this different manner. However, if users
have opted out of all communication with the site, or deleted/deactivated their account, then they
will not be contacted, nor will their personal information be used in this new manner. In addition,
if we make any material changes in our privacy practices that do not affect user information already
stored in our database, we will post a prominent notice on our Web site notifying users of the
change. In some cases where we post a notice we will also email users, who have opted to receive
communications from us, notifying them of the changes in our privacy practices.

The Loft Warehouse Corp.

3434 Russell Street
Detroit, 48207
Michigan

United States

http://www.theloftwarehouse.com
info@theloftwarehouse.com

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